Black Hat SEO Techniques and Google Algorithms
Black Hat SEO has become popular since the Google page rank factor started. When webmasters got to know that stuffing keywords and spamming could boost the authority of a website then some of them started it as an experiment. And there’s no need to tell you that it worked and from that time people started using these illegal Black Hat SEO techniques. When Google finds out all these methods it took some serious action against it. Page rank was the first step that Google took and after time by the time it comes with the different algorithms. These algorithms are based on special methods to penalize illegal ways of SEO. In short, this was the history of Black Hat SEO, which completely turns the way of doing search engine optimization.
Black Hat SEO Techniques and Google Prevention Algorithm
In this method, the writer stuff keywords in the article/post without caring about the user’s experience and other things. The main motive of Keyword Stuffing is to get on the top position of the search engine result page. Keyword stuffing is one of the main techniques to manipulate the site ranking on search engines.
Google launched its Panda algorithm on Feb 24, 2011, to overcome keyword stuffing and duplicate content. When the Panda algorithm found a website that stuff with keywords it started lowering the website ranking that affects its performance.
Intentionally dropping links on different websites just to increase the authority of the website is called spamming. When people get to know about Google PageRank they start spamming, a lot of spam.
Google had launched the Penguin Algorithm on April 24, 2012, to fight against this black hat SEO technique. Penguin Algorithm started checking the website backlink profile and the location from where the links are coming from. When it finds guilt on a website it penalizes them by lowering the authority and ranking.
Avoiding User Experience and Focusing only Off-Page
When webmasters get to know the benefits of doing off-page, many of them just stop giving preference to users’ performance. They put all their efforts into making backlinks and other off-page activities that destroyed the reader’s experience completely.
Pigeon update was the Google counter-attack to start giving the user’s experience value. Websites that used less or completely avoided on-page SEO techniques started being penalized by Google Pigeon update. Lower-ranking, authority decrement are some of the penalty methods used by this algorithm.
After increasing the authority of the website, website owners started placing sponsored ads on their website to increase click-through rates by completely destroying the user interface. Some webmasters also started placing ads into the which affect the users badly.
Google’s Fred Algorithm was the best algorithm update to penalize those websites that are using this black hat method. It was launched on March 8, 2017, and started giving a penalty to that website that has a bad interface for users.
Black Hat SEO techniques give an immense boost to a website but later those websites get penalized by Google’s different algorithm. Even some websites that used black hat techniques at a very large scale, faced a permanent ban from the Google search engine because of a manual penalty. And now Google has more advanced AI updates which are gonna make a big impact in the future for sure.